As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Its the second-largest audience for the National Football League since 2015. NFL teams average more revenue, as well. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. The Chargers posted the leagues biggest increase, as the teams games in the Los Angeles market jumped by 25% over last season. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. Denver has eight games against FPI's bottom 10 . On a night when stars quarterback Derek Carr, wide receiver Davante Adams and quarterback Trevor Lawrence were ruled out days before kickoff, the broadcast still performed fairly well. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. Despite double-digit finishes in the other categories, the Buffalo Bills and New Orleans Saints placed in the top five locally. All Rights Reserved. 22.3 million tuned in on CBS to watch the Green Bay Packers battle the Pittsburgh Steelers. Competing against the Winter Olympics certainly didnt help. 232 billion total minutes consumed. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. 2020 against the previous low year of 2017, there is a YTD increase of 0.1% [total difference is 0.5M]. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Total viewers across 57 network televised games, cumulative through week 11, 2020: 887.3M This comes after the Los Angeles Lakers 2020 NBA Finals win over the Miami Heat drew a record low average of 7.45 million viewers in the Orlando Bubble. And remember, these ratings . In doing so, the league announced that it was the second most-watched Super Bowl in league history with 112.3 million viewers tuning in throughout the NBC broadcast and on streaming services. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. It started out as nothing more than a niche event for the most hardcore of fans. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. What we do know is that the 2021 NBA Finals between the eventual champion Milwaukee Bucks and upstart Phoenix Suns did not draw great ratings. The Rams won the NFC West and earned a No. Last season, the NFL made $14 billion in total revenue, which was over $900 million more than they made the season before and a $6 billion increase from 2010. Tom Brady's return to Gillette. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. The NFL could be on its way to solving its local TV problems in the countrys second-biggest media market. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. The Philadelphia Eagles even had top 10 finishes in four out of five categories, one of which was the number three spot for number of appearances in prominent televised games. FOX topped the charts with more than 24 million viewers for its late doubleheader window, which featured the 49ers rout of the Buccaneers in most markets. When I click on Load Comments button on the NFL ratings page, the only comments that show up are three of my old ones from last season. NFL TV ratings were a mixed back throughout the 2020 season. The Nielsen Media Exposure ranking measured all 32 teams in five categories during the 2015-16 season: local TV ratings, national TV ratings, national appearances, social impressions (Nielsen Twitter TV Ratings) and monthly unique audience to official team websites. Its a steep fall from the historic pull generated by Tom Bradys return to Gillette Stadium, but NBC and the NFL continue to dominate whenever games are broadcasted. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . 2023 Leaders Group. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. NBC's "Sunday Night Football" is up 12% to 21.8 million viewers in the U.S. ESPN's "Monday Night Football" is pulling in 14.7 million viewers, a 17% gain. Local TV numbers are in for the 2021 NFL regular season, and viewership was up almost across the league. His rise from 23rd in 2021 to 11th in 2022 in the QB expected points added per play rankings constituted the NFL's fifth-biggest improvement, according to Ben Baldwin's database.Jones threw less . In doing so, the league announced that it was the second most-watched Super Bowl in league history with 112.3 million viewers tuning in throughout the NBC broadcast and on streaming services. As we gear up for the 2022 NFL season, we present to you Madden NFL 23's official ratings for all 32 teams. Bookmark this page for NFL TV ratings for updates during the 2022 NFL season. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. Washington -- 16.6425. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. Get NFL news, scores, stats, standings & more for your favorite teams and players -- plus watch highlights and live games! TV ratings for final round of The Masters in U.S. 1997-2022; . . The numbers were eye-opening during the opening week of playoff football as the NFL went with its first three-day weekend of Wild Card action. The 2021 NFL season continues to pull in excellent numbers, even when the matchups arent ideal from a fan-interest perspective. Another good method for judging the quality of a team/city's fans, other than the more customary TV ratings, attendance or merchandising sales, is taking a local at internet search terms through Google trends. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. Of the 30 most-watched television broadcasts of all-time in the United States, 29 have been Super Bowls. The 2021 NFL season continues to pull in excellent numbers, even when the matchups arent ideal from a fan-interest perspective. Monday night in week 1 had only one game vs the usual two MNF games in week 1. While it was a dip from the Bills-Chiefs Week 5 game, that is partially due to the absence of Russell Wilson. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. During a regular season when the NFL saw a 10% uptick in TV ratings and streaming numbers nationally, the overall performance in these big markets show that theres still a lot of room for growth. Other teams heavily rooted in their communities held top spots in the local rankings as well. Baltimore -- 27.91 13. Minnesota -- 28.89 11. It looks like your browser does not have JavaScript enabled. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. (That does not mean 19.54 million viewers total watched the game. Thursday, March 2: DL, LBs Friday, March 3: DB, STs Saturday, March 4: QB, WR, TEs Sunday, March 5: OL, RBs. With Christmas Eve on Saturday and Christmas Day on Sunday in Week 16, the NFL TV ratings proved once again no other American sport touches pro football. Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. The Cowboys rout of the Vikings delivered one of the NFLs largest audiences all season with nearly 28 million viewers on CBS. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. Unsurprisingly, the NFL TV ratings are easily outpacing anything Major League Baseball is generating in terms of viewership. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. Your email address will not be published. Chiefs-49ers was the exception in a mostly down week for the NFL that saw Amazon Prime score a new season-low. Here is a sampling of those horrible numbers via Sports Media Watch: The 2020 Stanley Cup Playoffs averaged 953,000 viewers across NBC's TV and digital platforms. All on FoxSports.com. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) - 40.8 million Dallas Cowboys vs. Kansas City. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. 100 million viewers tuned in during the three-day opening slate. Once again, any changes made didnt deliver. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. New York and Chicago the countrys largest and third-largest TV markets present a different story. It was the most-watched Week 4 MNF game since 2018. Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. TV ratings of major. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. All rights reserved. Players will also benefit from this. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. This article was originally published on Sportsnaut.com and is republished here with permission. Previous NFL TV ratings: last year, 2020, 2019, 2018, 2017, 2016, 2015, 2014. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. Its the second-largest audience for the National Football League since 2015. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washington's new cornerback, Josh Norman, helped lead the team to ninth place in the category. 100 million viewers tuned in during the three-day opening slate. CBS Sports Coverage of @Lions@Steelers is Most-Watched @NFLonCBS Preseason Game Since 2013. pic.twitter.com/XhQ54SowF6, CBS Sports PR (@CBSSportsGang) August 30, 2022. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. Strong performances for Bills-Chiefs on CBS and Cowboys-Eagles on NBC led Week 6 of the NFL season, while Amazon Prime saw another low for a second-straight snoozer. viewers per game. Basic Statistic Most Super Bowl wins by NFL team 1967-2023; NFL total viewers 2022: 185 million viewers. Viewers: The number of viewers aged 2+ viewing the game in the average minute. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. NFL TV ratings were a mixed back throughout the 2020 season. One other comparison: For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. Average NFL TV ratings: 16.7 million avg. It was also a five-year high in overnights. Top 10 single telecast TV programs in the U.S. 2020; . 1) NHL's 2020 Stanley Cup Playoffs averaged 953,000 viewers, a 38% drop from 2019. Dont expect this to change in 2022 with the draft heading to Las Vegas. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVII. Tennessee -- 26.3214. You have 2 All Access articles remaining this month. Washington Examiner. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. Seattle -- 31.419. Bottom line, cant see all of the 200+ comments from long ago. Caleb Carbine worked previously with Gerad Parker at West Virginia. 2023 Leaders Group. Its important to put these numbers into perspective. All rights reserved. The largest Week 1 total since 2016. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . Here are the full viewership numbers for Week 12. As far as compensation, good question. The Dallas Cowboys accounted for five of the top 10 ratings. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. Said game peaked at 50.23 million viewers toward the end. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. NFL Team Rankings More Rankings. The matchup saw 1.75 million viewers tune in. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. The Bills-Rams game averaged 19.54 million viewers per minute. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. The NFL national window hit a season-low and posted its first year-over-year decline of the season in Week 9, as the solo Rams-Buccaneers game was no match for Packers-Chiefs a year ago. NFL games accounted for 75 of the top 100 television broadcasts in the U.S. last year, according to Sports Business Journal, and the league has managed to buck the trend of declining ratings for . NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. For each category, an NFL team average was calculated and the relative scores of each NFL team were indexed against the average. In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. The Giants and Jets had top 10 finishes in the social media category as well. CBS topped the charts in Week 2 of the NFL season with more than 27 million viewers for its late Sunday window, the NFLs largest Week 2 audience since at least 2000. Houston -- 12.2628. So much interest. Green Bay -- 41.574. Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. Spanish-language Local TV. On the down side, the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. On-field drills. 1. The broadcast network also notes that it is the third most-watched television broadcast in history. Meanwhile, Amazon held up reasonably well for the second edition of its Thursday Night Football package. And on a second unrelated item. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. Is it compared to the previous weeks game numbers or how are those calculated? It started out as nothing more than a niche event for the most hardcore of fans. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. Cord-cutting might play one factor in the declining ratings across television. Explore what consumers are watching, playing and listening to around the world. The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. San Francisco -- 18.6924. These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. 232 billion total minutes consumed. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. Things didnt get much better the next day. Unsurprisingly, the best NFL television ratings of the year came with millions of people sitting down on Thanksgiving to watch football. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. It marks a 14% increase from the total viewership from last years Week 3 game. 2023 NFL free agency: Ranking best free agent crops from every team as Eagles, Bills lead top-heavy list All the free agent crops ranked with the new league year set to begin in March The Steelers usually post local ratings well over 40. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. Unsurprisingly, it created ratings gold for NBC and the NFL once again. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. The game did 41.5 million viewers across CBS and Nickelodeon. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. One of the roughest stories is in Pittsburgh. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. Heres a breakdown of the numbers from the league itself. Click below to sign in. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. After hearing complaints about the Pro Bowl for years, the NFL dramatically changed how it holds its version of the All-Star Game. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. Yes, all Nielsen figures cited here include same-day DVR. On a night when stars quarterback Derek Carr, wide receiver Davante Adams and quarterback Trevor Lawrence were ruled out days before kickoff, the broadcast still performed fairly well. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. As long as we're asking humans to complete this fundamentally thankless task, there's room at the table for people who really know ball. The NFC continued to enjoy disproportionate representation on the ratings charts, as intra-conference games accounted for 36 of the year's most-watched broadcasts, while all-AFC meetings claimed 20 slots. Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. Access to easy-to-read digital editions of weekly issues. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. ESPN's Monday Night Football saw an increase of 16% over the 2020 regular season, leading the way as all NFL regular-season games saw a 10% boost in TV ratings year over year. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. It was the most-watched Week 4 MNF game since 2018. Baltimore -- 27.9113. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. Furthermore, Montana, Rice, and Lott were all awarded first-team All-Pro honors. Chicago has the most local viewers on average, Jacksonville the least. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Jumped by 25 % over last season early numbers from the total viewership from years! 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